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Technology in bricks-and-mortar retail

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Many authors are suggesting that retail needs to incorporate more technology into their operations. With Amazon and Alibaba leading the e-commerce race, it almost feels like traditional retailers should forget about everything they were doing and just start embracing technology. THAT IS WRONG It’s not about using more technology for the sake of having it. […]

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Make Queuing a Technology of the Past

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Food delivered to your door. Computers allowing you access the worlds knowledge 24/7. Talk to the world, instantly message anyone anytime. The future is now……..wait…. so why do we still wait in queues?Queues are a pain of every event, retailer and transport department. People are corralled through narrow entrances, force to stand in line for […]

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Why the customer is always right

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Everyone who has ever worked in retail or everyone who has ever been to a store knows the following situation: An angry customer is complaining/talking to a staff member and the sales person is getting more and more impatient, resulting in a frustrated customer who might never come back to that particular store. Here is […]

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Loyalty systems for retailers – What to do?

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Why is loyalty important and where do I start? I’ll present you with two major strategies below but generally it is about paying attention to your customer. If you get that step right customers will follow you and spend more money on your products/services. There are two ways of paying attention to your customer. It’s […]

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Success through customer focus

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Birdee has taken a major leap in the last 3 months. We’ve gathered data, reached out to various customers and extended our research. Our product portfolio grew, and we have created a solution for Australia’s offline retailers in the emergence of e-commerce companies such as Amazon. So, if you have been wondering where we were, […]